Sofia - The Sound of ITALICUS...



This September premium Italian aperitif ITALICUS® Rosolio di Bergamotto will commemorate

its third birthday by partnering with the Gaga Symphony Orchestra to create a soundtrack

designed to celebrate the relationship between taste and sound, as well as all things Italian

and the craft of bartending, which will be available internationally on Spotify for everyone

to enjoy.


The “Sound of Italicus” campaign will tell the story of ITALICUS® and celebrate the craft of

bartending and Italian produce with an innovative melody created by the ensemble made

up of professional musicians under the age of 30 who have reinterpreted the provenance,

style and craft of the aperitivo.

ITALICUS®


, which last year partnered with Mo Capoletta, a leading Italian tattoo artist and

illustrator based in London, to produce three artworks to celebrate the second anniversary

of its creation, will celebrate the third year anniversary, on the 1st September 2019,

releasing a video inspired by “The Sound of Italicus” with “Sofia” as the soundtrack.

The Gaga Symphony Orchestra is focused on increasing public awareness of classical music

through an innovative and interesting approach that unites orchestral music with pop and

dance.


Giuseppe Gallo says “with our desire to represent modern Italy and enhance the Art of

Italicus campaign this year with a focus on the music that accompanies the Aperitivo

moment, the Gaga Symphony Orchestra is the perfect match for this project with their

contemporary and innovative style, which reflects the essence of ITALICUS®.”


The video heroes Italy with shots of the Amalfi coastline, Mediterranean waters, Italian

artwork whilst highlighting similarities of the artistic technique of musicians with the flair of

bartenders to show how both can be appreciated as forms of art.


#SOUNDOFITALICUS #ITALICUS #ROSOLIO #ROSOLIODIBERGAMOTTO #ARTOFITALICUS #APERITIVO #MADEINITALY